The St. Louis MLS expansion group exposed its official name, crest and colors on Thursday throughout a live-streamed event including the groups supporters and ownership group.
Call & & Colors
The group will be known as St. Louis City SC. Selected from over 6,000 fan submissions, the name is rooted in the citys rich soccer tradition as Americas First Soccer Capital. The name commemorates the areas varied, iconic areas and proud heritage while capturing the areas recent development and cultural renaissance.
Four primaries will determine the group: “City Red”, “River Blue”, “Energy Yellow”, “Arch Steel Gray”.
TOP OF SHIELD: Follows the shape of the Gateway Arch.
TWO RIVERS: Horizontal lines represent the 2 rivers that specify our area: The Mississippi and The Missouri.
WORDMARK: Prominently leads with CITY as team name.
About St. Louis City SC
” St. Louis City SC is a reflection of the STLMade movement that is at the heart of whatever we do, and genuinely represents our areas varied and positive spirit,” stated Kindle Betz. “Our desire from day one has been to be bigger than soccer and to enter into the material of St. Louis and a symbol of our future. This is a significant advance for our club– and our region.”
St. Louis City SC will begin play in MLS in 2023, joining Sacramento as the 29th and 30th teams in the league. The group will include the only majority female-led ownership group in Major League Soccer, led by Carolyn Kindle Betz.
ENTRANCE ARCH: The abstract representation of the renowned landmark is used to create motion and a connection to the rivers from the St. Louis City flag.
A diverse group of over 20 local designers developed the crest based upon a common theme discovered through focus groups and conversations with various neighborhood members– a deep-rooted sense of unity and pride throughout the region in the St. Louis City flag. Using the flag as a motivation, the team crest is an abstract representation of the clubs enthusiasm and function, showed through iconic components discovered across the St. Louis region.
THE SOCCER CLUB/SOCCER CAPITAL: SC has double significance, representing both Soccer Club and Soccer Capital. It is our name, it is our history.
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The group will be understood as St. Louis City SC. Selected from over 6,000 fan submissions, the name is rooted in the citys abundant soccer custom as Americas First Soccer Capital.” St. Louis City SC is a reflection of the STLMade movement that is at the heart of whatever we do, and really represents our regions positive and diverse spirit,” said Kindle Betz. “Our desire from day one has been to be larger than soccer and to become part of the material of St. Louis and a sign of our future.